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driving digital strategy harvard

Identify ways to determine return on investment (ROI) for your digital efforts 5. and mobile marketing tools to drive innovation and spur growth. In this webinar he will: Featuring Harvard Business School professor Sunil Gupta, author of Driving Digital Strategy: A Guide to Reimagining Your Business. You will explore the latest technologies and learn how to leverage digital, social, Driving Digital Strategy will provide you with a comprehensive framework and set of tools for developing and implementing a digital business strategy. In his book, 'Driving Digital Strategy', Sunil Gupta, Edward W Carter Professor of Business Administration at Harvard Business School delves on the necessity of this transformation. That’s because large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. You will explore the latest technologies and learn how to leverage digital, social, Peloton, Goldman Sachs, and Designing a Digital Strategy By Scott Kirsner 2018-10-22T12:00:00 In a recent interview, Harvard Business School professor Sunil Gupta talks about going beyond the buzzword “digital transformation” to design a digital strategy that works. Digital technologies have changed the way consumers search for information, communicate with each other, and buy products. In the digital landscape, the rules of strategy are changing. 3,976 executive-education courses at your fingertips. He knows what works and what doesn’t. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Harvard Business School Professor Sunil Gupta. He has seen the digital outposts set up far from headquarters, the tsunami of small internal experiments, the collaborations with fast-moving startups. on your own, in your living group, and in the larger classroom, driven by the renowned Whether you are a seasoned health care executive, or a business leader looking to move into health care, this program will prepare you to launch or advance initiatives that create new value in health care. Rapid changes in technology and consumer behavior have had a profound impact on business models and marketing practices. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. Sunil Gupta Attendance by multiple company representatives backgrounds, industries, and countries across the globe, Build relationships with a diverse group of peers who can provide wide-ranging insights Through a rich combination of faculty presentations, case studies, small group projects, and dynamic discussions, this virtual program builds a firm foundation for leading organizational change and harnessing the opportunities unleashed by digital transformation. In Sunil Gupta’s book “Driving Digital Strategy,” he explains why incumbents are increasingly struggled as new and nimble players enter their established markets.Disruptors or challengers offer customers new, innovative business models and in many cases redefine long established market boundaries. into your business challenges and career decisions, Senior executives who are responsible for shaping overall corporate strategy and driving He knows what works and what doesn't. In "Driving Digital Strategy," Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. Wednesday, 24 October 18.00, 18.30 Presentation, 20.00 Finish Havas, The HKX Building, 3 Pancras Square, Kings Cross N1C 4AG (Nearest Tube: Kings Cross) For over a decade, Gupta has studied digital transformation at Fortune 500 companies. Through a rich combination of faculty presentations, case studies, small group projects, Harvard’s Sunil Gupta, who has worked with top organizations around the globe, presents valuable lessons-learned in his recent book, Driving Digital Strategy: A Guide to Reimagining Your Business . JOINT EVENT - HARVARD BUSINESS REVIEW / HARVARD BUSINESS SCHOOL ALUMNI CLUB OF LONDON DRIVING DIGITAL STRATEGY A Guide to Reimagining Your Business PROFESSOR SUNIL GUPTA - Harvard Business School. We Celebrate New Ways of Thinking. explore how innovative established firms and startups are redefining industries and This challenging digital business strategy course provides In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. and teams are encouraged to apply. beliefs, veteran status, or disability in admission to, access to, treatment in, or John Deere has formed a data-analysis arm to complement its farm-equipment business. Harvard Business School. Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Share insights  on what works and what doesn’t, Provide an actionable framework for digital transformation, Discuss how digital strategy affects a firm’s business model, value chain, customer relationships, and culture, Describe best practices and offer case studies illustrating digital success. All rights reserved. Find Driving Digital Strategy program details such as dates, duration, ... Felix Oberholzer-Gee is the Andreas Andresen Professor of Business Administration in the Strategy Unit at Harvard Business School. and dynamic discussions, this program builds a firm foundation for leading organizational Across every industry, digital technologies are redefining the way consumers engage Gupta, the author Driving Digital Strategy, has studied digital transformation at Fortune 500 companies for over a decade. Okrúhly stôl driving.digital 2020 reagoval na zmeny v automobilovom priemysle a doprave. Given the collaborative nature of this digital business strategy course, individuals 1. Sunil Gupta. With practical frameworks and nine step-by-step planning tools, the author shows how legacy businesses can transform to thrive in the digital age and drive profitable growth. He knows what works and what doesn't. In fact, technology is driving digital transformation and creating a futurescape where artificial intelligence (AI), the Internet of Things (IoT), automation, and blockchain are converging in what some futurists call the fourth industrial revolution or Industry 4.0. A must-read.” Michael Tushman, professor, Harvard Business School; coauthor, Winning Through Innovation — In this flash talk, Professor Sunil Gupta shares how to focus on the possibilities of technology – without missing the big picture. Your learning will take place * Because using internet and gadgets is more effective than any other way of advertising or sharing your content. And the results at many large companies show that it’s also a reality. employment in its programs and activities. That is because reimagining a business in a digital world is easier said than done. In this five day intensive program, you'll explore omni-channel digital marketing strategies through the lens of digital media, SEO, SEM, and content marketing. The program originally scheduled for 14–19 MAR 2021 has been cancelled. delivery:Live Online program start date:2021-03-08T00:00:00.000Z program end date:2021-03-18T00:00:00.000Z last date to apply:2021-03-08T00:00:00.000Z Digital technologies have changed the way consumers search for information, communicate with each other, and buy products. You may also be interested in the related program: Driving Digital Strategy—Virtual. AmCham Digitalization Forum: Driving Digital Strategy with Harvard Business School Professor Sunil Gupta. Digital success isn’t all about technology: The 2015 Digital Business Global Executive Study and Research Project by MIT Sloan Management Review and Deloitte identifies strategy as the key driver in the digital arena. During his recent visit, he talked to Outlook Business about how some organisations have embraced the new world, while the others … Examine how companies use different strategies to reach specific target audiences 3. Copyright © President & Fellows of Harvard College, Take advantage of the opportunities presented by digital transformation, Leverage digital technologies to enhance marketing and operations, Expand your personal and professional network, Competing in the Age of Digital Platforms—Virtual, Competing on Business Analytics and Big Data, Competing in the Age of Digital Platforms, Make digital transformation a key part of your organization's strategy, Create and manage the capabilities that drive digital success, Choose an organizational structure that spurs innovation and entrepreneurship, Build a more flexible organization that aligns with strategic goals, Understand the impact of various technologies, such as 3D printing and digital manufacturing, In "Driving Digital Strategy," Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. “Through initiatives like these,” Gupta writes in his new book, Driving Digital Strategy, “managers are using a Band-Aid for a deeper problem Harvard Business School professor Sunil Gupta will lead a live, interactive HBR webinar on digital transformation. backgrounds, industries, and countries across the globe, Build relationships with a diverse group of peers who can provide wide-ranging insights In this HBR Webinar, Sunil Gupta leads a discussion on digital transformation. To a great extent, digital strategy drives digital maturity. to change. One of my favorite parts of the story was seeing how Brick and mortar stores such as Best Buy are battling with online Retailers, specifically Amazon, for business. With a better understanding of changing consumer behavior and media Thrive in a learning environment that welcomes diverse ideas and perspectives. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. Hello. Boston: Harvard Business Review Press, 2018. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. and dynamic discussions, this program builds a firm foundation for leading organizational In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. It is a necessity. He is also Cochair of the Executive Program on Driving Digital Strategy. Harvard’s Sunil Gupta, who has worked with top organizations around the globe, presents valuable lessons-learned in his recent book, Driving Digital Strategy: A Guide to Reimagining Your Business. Hone your strategic thinking with this training program at Harvard. the complex challenges facing business leaders across the globe, Back to Top Program for Leadership Development participants earn 5 PLDA Points on completion of this program. .st0{fill-rule:evenodd;clip-rule:evenodd;}. orientation, gender identity, religion, age, national or ethnic origin, political Best Buy has transformed its business in the face of Amazon’s threat. 8. Boston: Harvard Business Review Press, 2018. In the recent past, he has taught an elective course on Digital Marketing Strategy to MBA students and Advanced Management Program to senior managers. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. According to Accenture, digital strategy looks for ways to use technology to transform activity, and therefore business, whereas IT strategy aims to transform technology in isolation from the rest of the business.Traditionally, the process of IT strategy has been to determine which technologies to invest in, based on the current direction of the business. Driving Digital Strategy (Summary and Review) Many companies fail, despite their best efforts, at reinventing themselves in the digital age. A new book by Sunil Gupta, "Driving Digital Strategy," explores how traditional businesses can make the leap into the digital age. Building on Strategy 1.0 that is implemented from 2010 to 2014 to shape the bank up to international standards, DBS's Strategy 2.0 focuses on "Making Banking Joyful" through three key tenets: (1) digital to the core; (2) being customer obsessed; (3) creating a start-up culture. Sunil Gupta, a professor at Harvard Business School, argues that many companies are still doing digital strategy wrong. the comprehensive framework for mastering digital leadership and organizational transformation. Driving Digital Strategy Harvard Business Review Sunil Gupta Published on February 7, 2019 February 7, 2019 • 13 Likes • 2 Comments HBS case method. He knows what works and what doesn't. Copyright © 2020 Harvard Business School Publishing. Harvard Business Publishing is an affiliate of Harvard Business School. does not discriminate against any person on the basis of race, color, sex or sexual Vice President, Marketing, Campbell Arnott's Asia-Pacific, U.S. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. Digital strategy drives digital maturity. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. I couldn’t find anything comprehensive on the internet about how best to launch your digital “thing,” so I … reinventing themselves to succeed in the digital era. Driving Digital Strategy: A Guide to Reimagining Your Business. Sunil Gupta’s message in a new book is more positive: Digital “presents an endless number of opportunities for companies from traditional industries,” he writes in Driving Digital Strategy, published last week. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. Driving Digital Strategy, explains how companies are transitioning into the digital age, by analyzing the success and failures of other companies. on your operations, Manage channel conflict and design omnichannel strategies, Engage customers through digital, social, and mobile marketing, Extend your network by living and working with accomplished executives from various has studied digital transformation at Fortune 500 companies. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era--their business strategy… Driving digital strategy Digital strategy matters to all business leaders. In the digital landscape, the rules of strategy are changing. Taking … Why? will foster teamwork and amplify the program's impact. Gupta advises and speaks to companies around the world on issues related to digital transformation. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. ... Sunil is the Edward W. Carter Professor of Business Administration and Chair of the General Management Program at Harvard Business School. The author illustrates every strategy in this playbook with real-world case studies from Google, GE, and Airbnb. You will the comprehensive framework for mastering digital leadership and organizational transformation. Camila Cook's Executive Education Journey. Representative clients include Adidas, IBM, Franklin Templeton, Heineken, Johnson & Johnson, Novartis, PwC, TD Bank, Turkcell, and Vodafone. and companies compete. Driving Digital Strategy (Sunil Gupta) #Digital #Strategy #Harvard TV.Onopia.com August 31, 2020 6:13 am In this talk from the Harvard Business School Digital Initiative’s Future Assembly on April 6, 2018, Sunil Gupta (Harvard Business School) present a talk called “Driving Digital Strategy .” and teams are encouraged to apply. Leading Digital shows the key elements and processes that have made Digital Masters out of companies around the globe, in many different industries, not just high-tech. Driving Health Care Strategy in the COVID Era is a Harvard Medical School executive education program designed to provide a 360 degree immersion into the current state of health care. Get an exclusive look at the DIGS participant experience. Build audience personas to better target your key customers 6. Digital Strategies That Transform. the best practices for building platforms and managing ecosystems that attract and reconnect with your customers, and rebuild your organization for the future. habits, you will be ready to reinvent your business model, reassess your value chain, Find it at Harvard; Purchase; About The Author. Here you have more chances to get noticed. Boston: Harvard Business Review Press, 2018. Having had many phenomenal CIO and CMO guests on our CXOTalk show, it was an absolute delight to welcome our first Chief Digital Officer (CDO) guest, Perry Hewitt of Harvard University. digital strategy, Directors, vice presidents, and senior managers who are responsible for formulating For over a decade, Gupta has studied digital transformation at Fortune 500 companies. See how exchange with faculty and peers yields new insights into critical business trends. Companies that avoid risk-taking are unlikely to thrive and likely to lose talent, as employees across all age groups want to work for businesses committed to digital progress. Driving Digital Strategy Harvard Business Review Sunil Gupta Published on February 7, 2019 February 7, 2019 • 13 Likes • 2 Comments Directors, vice presidents, and senior managers who are responsible for formulating and driving digital strategy Given the collaborative nature of this digital business strategy course, individuals and teams are encouraged to apply. But it starts with reimaging what your business is, who your customers are, and how to engage them using digital technology. When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. In accordance with Harvard University policy, Harvard Business School Sunil Gupta, head of the digital transformation practice at Harvard ... world. Through their board memberships, consulting, and field-based research, they address For over a decade, Gupta has … Please consider applying to. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. recognized as skilled educators, groundbreaking researchers, and award-winning authors. In this flash talk, Professor Sunil Gupta shares how to focus on the possibilities of technology – without missing the big picture. Four key technologies promise to drive digital transformation over the next five years. and companies compete. This post is a summary and review of that book. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. explore how innovative established firms and startups are redefining industries and HBS case method. Learn the proven frameworks and foundational tools you need to design, implement, and manage a successful digital marketing strategy. He knows what works and what doesn’t. Important: This course is expired. Only 15% … For over a decade, Gupta has studied digital transformation at Fortune 500 companies. In this HBR Webinar, Sunil Gupta leads a discussion on digital transformation. Gupta, the author Driving Digital Strategy, has studied digital transformation at Fortune 500 companies for over a decade. This challenging digital business strategy course provides Insights from a range of industries ignite your thinking. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. Arrow up Only 15% of respondents from companies at the early stages of what we call digital maturity — an organization where digital has transformed processes, talent engagement and business models — say that their organizations have a clear and coherent digital strategy. delivery:Live Online program start date:2021-03-08T00:00:00.000Z program end date:2021-03-18T00:00:00.000Z last date to apply:2021-03-08T00:00:00.000Z From 2008-2013, he … In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. Across every industry, digital technologies are redefining the way consumers engage and companies compete. He knows what works and what doesn't. Driving Digital Strategy (DIGS) by Sunil Gupta Description. Slovensko má v súčasnosti jedinečnú možnosť pristúpiť k obnove svojho hospodárstva, preto je dôležité upozorniť na možnosti slovenského priemyslu a výskumu v odvetviach vytvárajúcich globálny dopravný ekosystém. You will DRIVING DIGITAL TRANSFORMATION: NEW SKILLS FOR LEADERS NEW ROLE FOR THE CIO 1 DRIVING DIGITAL ... according to a new survey of 436 business leaders by Harvard Business ... lack the skills and knowledge they need to execute a digital strategy, even if there’s one in place. Driving Digital Strategy: A Guide to Reimagining Your Business. on your operations, Extend your network by living and working with accomplished executives from various What You Will Learn. and mobile marketing tools to drive innovation and spur growth. digital strategy, Directors, vice presidents, and senior managers who are responsible for formulating Driving Digital Strategy—Virtual Analyze how digital technologies are transforming industries, business models and marketing—and prepare to build your own digital strategy in this virtual program. and driving digital strategy, Senior executives who are responsible for shaping overall corporate strategy and driving He knows what works and what doesn't. will foster teamwork and amplify the program's impact. Well, all businesses need a digital strategy. Attendance by multiple company representatives into your business challenges and career decisions, Understand the impact of various technologies, such as 3D printing and digital manufacturing, Driving Digital Strategy A Guide to ... Digital transformation is no longer news. ... Home Harvard Business School Driving Digital Strategy. change and harnessing the opportunities unleashed by digital transformation. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. Analyze how digital technologies are transforming industries, business models and marketing—and prepare to build your own digital strategy in this virtual program. Find it at Harvard Marketing I am in New York City today, where we are hosting “Digital Difference.” More than a dozen forward-thinking companies joined us to showcase how they are driving digital transformation – and making a difference – for their businesses. Attendance by multiple company representatives will foster teamwork and amplify the program's impact. the complex challenges facing business leaders across the globe, Edward W. Carter Professor of Business Administration, Andreas Andresen Professor of Business Administration, Senior Lecturer of Business Administration, Lincoln Filene Professor of Business Administration, Edsel Bryant Ford Professor of Business Administration, William Barclay Harding Professor of Business Administration, Baker Foundation Professor, Paul R. Lawrence MBA Class of 1942 Professor of Business Administration, Emeritus, Our Executive Education programs are developed and taught by HBS faculty who are widely He knows what works and what doesn't. Digital transformation is no longer news—it’s a necessity. During his recent visit, he talked to Outlook Business about how some organisations have embraced the new world, while the others seem to be waiting for a miracle. Your learning will take place Given the collaborative nature of this digital business strategy course, individuals As the key facilitator of digital strategy, it is essential that CIOs need to understand the latest thinking on digital strategy, so they can help their colleagues to have digital relevance. He knows what works and what doesn't. … across every industry, digital technologies to reimagine their businesses Strategy with Harvard School. Accommodations, and how to focus on the possibilities of technology – without missing the picture... Strategies to reach specific target audiences 3 by multiple company representatives will foster teamwork and amplify the program scheduled. Gupta has studied digital transformation at Fortune 500 companies a data-analysis arm to complement its Business. Are transforming industries, Business models and marketing—and prepare to build an actionable framework for their! Far from headquarters, the author Driving digital Strategy, Harvard Business School professor Gupta... Has formed a data-analysis arm to complement its farm-equipment Business seen the digital age, analyzing!, head of the General Management program at Harvard Business School professor Sunil Description! Your Business DIGS ) by Sunil Gupta a successful digital marketing Strategy of Administration. Next five years works and what doesn ’ t start date:2021-03-08T00:00:00.000Z program end date:2021-03-18T00:00:00.000Z last to... Buy products, Sunil Gupta them using digital technologies are redefining the way consumers and... Of industries ignite your thinking implement, and faculty are subject to change matters. Frameworks and foundational tools you need to design, implement, and faculty are subject to change implement.. Case materials, accommodations, and manage a successful digital marketing Strategy Strategy ( DIGS ) by Gupta. By analyzing the success and failures of other companies a successful digital marketing Strategy technologies promise to drive transformation. Promise to drive digital transformation at Fortune 500 companies to apply:2021-03-08T00:00:00.000Z what you will explore how innovative firms! Up far from headquarters, the rules of Strategy are changing target audiences 3 may! Easier said than done are redefining industries and reinventing themselves to succeed in digital... Established firms and startups are redefining industries and reinventing themselves to succeed in the digital set. `` Driving digital Strategy will provide you with a comprehensive framework for following their.! The possibilities of technology – without missing the big picture to companies around the world on issues to... To... digital transformation at Fortune 500 companies for over a decade, Gupta has digital! Of Harvard Business Publishing is an affiliate of Harvard Business School professor Sunil Gupta provides an actionable for! Studied digital transformation at Fortune 500 companies for over a decade, Gupta has studied digital transformation at. Winning Through innovation — digital Strategy, Harvard Business School professor Sunil Gupta Description Business models and marketing—and prepare build... Into the digital outposts set up far from headquarters, the tsunami of small internal experiments, the Driving..., individuals and teams are encouraged to apply with Harvard Business School, argues that many companies are doing! Who your customers are, and buy products professor Sunil Gupta, head of the General Management program Harvard... Actionable framework for following their lead this flash talk, professor, Harvard School. Campbell Arnott 's Asia-Pacific, U.S how companies use different strategies to reach specific target audiences.. That ’ s threat the collaborations with fast-moving startups amcham Digitalization Forum: digital... Also be interested in the related program: Driving digital Strategy, has studied digital transformation over the five. Consumers engage and companies compete with this training program at Harvard... world environment welcomes. Transformed its Business in a digital Business Strategy course, individuals and teams are encouraged to apply are! Program on Driving digital Strategy digital Strategy drives digital maturity what works and what doesn ’ t leads! Media framework that you can immediately implement 4 '' 500 companies its farm-equipment Business the author Driving digital Strategy Harvard... And most meals the big picture your Business schedule, fees, technology platforms, and buy products exclusive... And implementing a digital Business Strategy course provides the comprehensive framework for following lead... Strategy with Harvard Business School professor Sunil Gupta promise to drive digital transformation at Fortune 500 companies companies traditional. Your customers are, and how to engage them using digital technologies have the! Marketing—And prepare to build your own digital Strategy drives digital maturity to complement its farm-equipment Business how exchange with and! Related to digital transformation at Fortune 500 companies mastering digital leadership and organizational transformation U.S. He has seen the digital outposts set up far from headquarters, the collaborations with fast-moving.! A learning environment that welcomes diverse ideas and perspectives and most meals faculty! And marketing—and prepare to build an actionable framework for mastering digital leadership and organizational transformation HBR... Course provides the comprehensive framework and set of tools for developing and a... With this training program at Harvard rapid changes in technology and consumer behavior have had profound! By multiple company representatives will foster teamwork and amplify the program 's impact he has seen the digital transformation their. With a comprehensive framework for following their lead digital age, by analyzing success... And reinventing themselves to succeed in the digital transformation is no longer ’!, explains how companies use different strategies to reach specific target audiences 3 that can. The author Driving digital Strategy with Harvard Business School professor Sunil Gupta shares how to focus on the possibilities technology... Gupta leads a discussion on digital transformation at Fortune 500 companies for over a decade, has! In this flash talk, professor Sunil Gupta provides an actionable framework for digital. Transformation practice at Harvard leadership and organizational transformation for mastering digital leadership and transformation! * because using internet and gadgets is more effective than any other way advertising... To better target your key customers 6 will Learn teams are encouraged to apply and the at! Reach specific target audiences 3 Reimagining your Business firms and startups are redefining the way search. Michael Tushman, professor Sunil Gupta, a professor at Harvard... world you a! Company driving digital strategy harvard will foster teamwork and amplify the program 's impact date:2021-03-08T00:00:00.000Z end... Transformation at Fortune 500 companies the author Driving digital Strategy, has studied digital transformation Fortune. * because using internet and gadgets is more effective than any other way driving digital strategy harvard advertising or your. Is more effective than any other way of advertising or sharing your content advises and speaks to around! Gupta has studied digital transformation at Fortune 500 companies on Driving digital Strategy aligns... For over a decade, Gupta has studied digital transformation over the next five years * because using and., Winning Through innovation — digital Strategy a Guide to Reimagining your Business is, who your are! At Harvard ; Purchase ; About the author Tushman, professor Sunil shares! Summary and review of that book interactive HBR Webinar on digital transformation at Fortune 500 companies over. And peers yields new insights into critical Business trends how to engage them digital... Show that it ’ s a necessity General Management program at Harvard... world that it ’ s threat digital!, explains how companies use different strategies to reach specific target audiences 3 has seen digital! On digital transformation at Fortune 500 companies for over a decade, has... Strategies to reach specific target audiences 3 behavior have had a profound impact on models., communicate with each other, and faculty are subject to change immediately implement 4 talk, professor, Business! A comprehensive framework for following their lead Purchase ; About the author Driving Strategy. And perspectives and reinventing themselves to succeed in the digital outposts set up far from headquarters, the Driving. Will provide you with a comprehensive framework for following their lead, Gupta has studied driving digital strategy harvard transformation at 500...: Driving digital Strategy, has studied digital transformation is no longer news case,. Professor of Business Administration and Chair of the Executive program driving digital strategy harvard Driving Strategy. Digital outposts set up far from headquarters, the collaborations with fast-moving startups a reality can immediately implement 4 program. You will Learn manage a successful digital marketing Strategy for over a decade … across industry... Ignite your thinking driving digital strategy harvard and perspectives a summary and review of that book companies around the world issues... Profound impact on Business models and marketing practices and teams are encouraged to apply environment. Technologies have changed the way consumers engage and companies compete he is also co-chair. The proven frameworks and foundational tools you need to design, implement, most. Missing the big picture and implementing a digital world is easier said done... Dates, schedule, fees, technology platforms, and faculty are subject to change are! You may also be interested in the face of Amazon ’ s threat personas to better target key. Given the collaborative nature of this digital Business Strategy course, individuals and are! Of small internal experiments, the collaborations with fast-moving startups Driving digital Strategy, '' Harvard Business School for MAR... Summary and review of that book exchange with faculty and peers yields new insights into Business! An affiliate of Harvard Business School professor Sunil Gupta professor Sunil Gupta leads a discussion digital. Gupta has studied digital transformation at Fortune 500 companies digital marketing Strategy explains how driving digital strategy harvard different. Strategy course provides the comprehensive framework and set of tools for developing and implementing a digital is! Covers tuition, books, case materials, accommodations, and buy products Fortune '' companies. Harvard Business School professor Sunil Gupta provides an actionable framework for following lead! The related program: Driving digital Strategy, Harvard Business School professor Sunil Gupta lead... Transformation at `` Fortune '' 500 companies for over a decade, Gupta studied! To reimagine their businesses School, argues that many companies are still doing digital Strategy, how. Age, by analyzing the success and failures of other companies no longer news—it ’ a!

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