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media convergence a trend that cannot be done away

In December 2011, the five main free-to-air television channels accounted for 54.9% of the capital city TV viewing audience, the 10 digital channels accounted for 26.5%, and the 200+ pay TV channels accessible through FOXTEL and AUSTAR for 18.6%.[39]. 3.24 What has changed has been the extent to which digital media content can be sourced, distributed and accessed from any point in the world to any other point in the world. [8] Department of Broadband, Communications and the Digital Economy, Convergence Review: Emerging Issues Paper (2011), 11. There are some big media companies that have control over various aspects of the entertainment industry in general. Change ), You are commenting using your Google account. These are mere branches that wouldn’t even exist, let alone flourish, without convergence. One question that needs to be asked, however, is whether or not these recent developments are beneficial for the society and the industry itself. 3.15 Australians are also accessing the internet through higher-speed connections: 46% of household subscribers are accessing services with a maximum download speed of 8Mbps or higher, while the number of dial-up subscribers declined by 21% over 2009–2010, with about 18.8 gigabytes of data being downloaded per internet subscriber in December 2010, up by 28.8% on the previous year, and with major growth in the downloading of video content.[11]. Billions of people around the world are continuing to suffer from poor access to water, sanitation and hygiene, according to a new report by UNICEF and the World Health Organization. It found that 190,000 people were directly employed in occupations related to the internet, ranging from internet hardware and software industries to online information services, IT software and consulting, online advertising, government and e-commerce activities. [18] For an argument of this nature, see J Tunstall, The Media Were American: U.S. Mass Media in Decline (2008). Nowadays, people talk about not having enough time to everything they want in a day or doing more than one thing at one time. As noted by Associate Professor Kate Crawford and Professor Catharine Lumby in their paper, The Adaptive Moment: Nation state governments clearly have a remit to enforce the laws of their country and to protect public policy priorities when it comes to cultural and social parameters. 2. The growing speed and intensity of innovation, and the increasing diversity of sources of innovation, including users themselves as co-creators of new or improved products and services. [24] P David and D Foray, ‘An Introduction to the Economics of the Knowledge Society’ (2002) 54(171) International Social Science Journal 9. Stay informed with all of the latest news from the ALRC. [13] Deloitte Access Economics, The Connected Continent: How the Internet Is Transforming the Australian Economy (2011). This convergence of television opens many potential opportunities for marketers to target customers in ways not available with traditional over-the-air television advertising. As we go through the years, new inventions and innovations are discovered. Media convergence is the joining, or ''converging,'' of distinct technologies into one. ( Log Out /  3.50 It was estimated that, in the 12 months prior to April 2009, 2.2 million children (79%) aged 5–14 years reported accessing the internet, which was an increase from 65% in 2006. This figure had grown by 17% from 8.95 million in December 2009. The media convergence is something that the suppliers should offer cheap and not expensive to swindle the public. In its submission, Telstra observed that, over the period from October 2009 to October 2010, the iTunes site attracted four times the number of video downloads of the largest Australian providers (ABC iView, Yahoo!7 and NineMSN), and that its viewers spent over 10 times longer on iTunes than on the equivalent Australian sites.[15]. It is a trend … Supporting this argument, Deuze cited in Erdal (2011) suggests that media convergence should be viewed as ‘cooperation and collaboration’ between previously unconnected media forms and platforms. On the one hand, convergence can be viewed as ‘coming together of different equipment and tools for producing and distributing news’ (ibid.). Markings, Modifications, Time Zones and Advertising, Advertisements for films, television programs and computer games, 9. [18] In the Australian context, television ratings data consistently show that locally-produced programs attract the largest TV audiences.[19]. Queensland 4003. Beside, in term of society especially, media convergence cause the fragmentation of audiences for news. [25] Oxford Economics, The New Digital Economy: How It Will Transform Business (2011), 10. 3.13 The concept of platform neutrality is therefore an important one in the context of media convergence. Nearly 15.1 million Australians aged 14 or over (83% of the population) went online during the December quarter of 2010, and 71% of internet users went online at least once a day. Agencies, Organisations and Individuals Consulted, Appendix 2. In its review of policies for audio-visual media, the Organisation for Economic Co-operation and Development (OECD) identified four fundamental changes in the media policy environment in the context of convergence: 3.21 The OECD therefore proposes as a guide to developing policy and regulatory instruments in a convergent media environment that: New developments do not imply that existing regulations need to extend their coverage over other platforms and services … [I]t is important that instruments used do not hinder the positive developments and aspects of convergence while also being effective, robust and flexible.[17]. [12] In Australia, there are an estimated six million YouTube users, watching over 200 million videos per month. **Media convergence** is a phenomenon that interconnects or merges the information technology with communication technology. Although for some people, they could not adapt to the products of media convergence and they could not change their lifestyle, media convergence still has necessitated to exist in the new media age. For example, computer games, books, magazines, websites, and toys which is all part of the process of media convergence. [38], 3.43 At the same time, the greater availability of television channels is already significantly changing viewer behaviour, with significant implications for content regulation. . 3.25 For much of the 20th century, media regulations could be nationally based, as media services largely operated within existing territorial jurisdictions, and were therefore clearly subject to the laws and regulations of a single nation-state, even when they operated as multinational corporations. According to Jenkins, media convergence is an ongoing process that should not be viewed as a displacement of the old media, but rather as interaction between different media forms and platforms (Jenkins, 2006). [35] OzTAM, Digital Terrestrial Television and PVR Penetration . 3.36 This presents a new challenge for media classification policy, of how to design regulations that distinguish between content that is produced by large-scale organisations on a commercial basis, and user-created content. 3.23 At the same time, local audiences have frequently displayed a preference for culturally relevant local media content where it is available. 3.11 The Convergence Review has also drawn attention to the extent to which convergence is having a transformational impact on media and communications industries, and the need for radical changes to the policy framework in response to such transformations: Australia’s communications sectors are undergoing profound change as a result of convergence. 7 TV, ninemsn video, TEN Online, and SBS On Demand. Media consolidation, also known as media convergence, is the concentration of media ownership with only a few companies or individuals. Respondents questioned assumptions that one medium has more effect on media users than another and should therefore be subject to more stringent forms of content regulation. This blurs the lines for media ethics as it is a form of copyrighting (Simons, 2011). [11] All figures are taken from Australian Communications and Media Authority, The Internet Service Market and Australians in the Online Environment (2011). Hollywood movies and American television programs were a feature of the global media landscape for most of the 20th century, and this led to extended discussions worldwide about the risks of cultural domination and ‘cultural imperialism’. the interlinking of computing and ICTs, communication networks, and media content that has occurred with the development and popularisation of the Internet, and the convergent products, services and activities that have emerged in the digital media space. From screenwriter to director, well, the span is not very large. The interlinking of computing and ICTs, communication networks, and media content that has occurred with the development and popularisation of the Internet, and the convergent products, services and activities that have emerged in the digital media space. 3.51 It is considerably more difficult to restrict access to online content than is possible for other media platforms. If old consumers were predictable and stayed where you told them to stay, then new consumers are migratory, showing a declining loyalty to networks or media. [10] Department of Broadband, Communications and the Digital Economy, Convergence Review: Interim Report (2011), iv. Media convergence has become one of the main types of data and information sources when considering internet usage today. 3.14 As of December 2010, there were 10.45 million active internet subscribers in Australia, of which 8.15 million were household subscribers and 2.3 million were business and government subscribers. [39] G Dyer, ‘Viewers turn to digital channels’ at 8 December 2011. 2019-10-12 15:24:23 2961 views abstract. ( Log Out /  Nearly 15.1 million Australians aged 14 or over (83% of the population) went online during the December quarter of 2010, and 71% of internet users went online at least once a day. If you deploy Server 2019 and AD/DS/DNS then sysprep is not going to do anything for you. The growing share of intangible capital—including investment in education and training, research and development, and information and coordination as well as health expenditures—as compared to tangible capital in total capital formation. [20] Australian Communications and Media Authority, Emerging Business Models in the Digital Economy: The Mobile Applications Market (2011), 15. Sign up to received email updates. PercentageOfHouseholdsEstimates2011p7.pdf> at 26 July 2011. Media Convergence and the Transformed Media Environment, Media convergence and the transformed media environment, Review of the Legislative Framework for Corporations and Financial Services Regulation, The Framework of Religious Exemptions in Anti-discrimination Legislation, Australia’s Corporate Criminal Responsibility Regime, Media convergence and ‘broken concepts’ in legislation, Platform neutrality and the question of media effects, 5. It seems that the two sisters are still far away, and cross-platform connections are necessary. Burnett and Marshall cited in Grant and Wilkinson (2008:5) explain convergence as ‘blending of the media, telecommunications and computer industries’ or, in other words, as the process of blurring the boundaries between different media platforms and uniting them into one digital form. If old consumers were assumed to be passive, the new consumers are active. Get away from those people and go hang out with the “Vital Few” . Via the above diagram, Negroponte illustrated that in 1980 there was relatively little overlap between the computing, communications and co… Changes in the way users produce, distribute, access and re-use information, knowledge and entertainment potentially give rise to increased user autonomy, increased participation and increased diversity.[30]. This has led to the rise of content distributors such as YouTube, and media platforms such as Apple iTunes and Android Market, that sit across national boundaries. Media theorist Henry Jenkins argues that convergence isn’t an end result (as is the hypothetical black box), but instead a process that changes how media is both consumed and produced. 3.49 While expectations that the media continue to meet community standards remain important, the distinctions between media distribution methods are now less clear-cut. Importantly, such devices also include parental locks, giving parents greater potential to control the access that their children have to material accessed from such platforms. Digital media convergence enables news to be delivered quickly to the public. Print, Internet, radio, and television companies are all competing for the same advertiser market share. [4] G Meikle and S Young, Media Convergence: Networked Digital Media in Everyday Life (2011). Faster speed would not give you faster delivery to your clients. The top five online news sites were news.com.au, ninemsn.com.au, smh.com.au, abc.net.au and theage.com.au. One of the areas of particular concern when examining positive and negative consequences of media convergence is media ownership (Jenkins, 2006). [1] T Flew, New Media: An Introduction (3rd ed, 2008), 22. This report also indicated that benefits to households, business and government arising from the use of the internet to access, operate, purchase and deliver goods, services and information were valued at about $80 billion in 2010.[13]. Historically, there has been more extensive regulation applied to the media which has been publicly available or distributed (cinema, radio and television) than towards print media (books, newspapers, magazines) whose distribution and consumption were considered to be more private and personal in nature. [22], 3.28 There is an accelerated rate of innovation in the context of a knowledge-based economy, in which ideas and innovation are increasingly the drivers of economic growth. It is embodied by the three C's: computing, communication and content. Approximately 3.1 million Australians aged 14 or over accessed the internet via a mobile phone handset during December 2010, as compared to 1.9 million during December 2009. [2], 3.6 The ACMA identifies a key consequence of convergence for consumers as being a substantial increase in ‘the availability of media content online—from broadcasters, news organisations, social media sites, iTunes and YouTube, to name a few of the main media sources—on an increasing array of connected devices and screens. Nowadays the power to control media industry is concentrated in the hands of private owners and relatively small number of big media corporations. [9] Australian Law Reform Commission, National Classification Scheme Review, ALRC Issues Paper 40 (2011). ( Log Out /  3.14 As of December 2010, there were 10.45 million active internet subscribers in Australia, of which 8.15 million were household subscribers and 2.3 million were business and government subscribers. It also includes shifts within the industrial, cultural, and social paradigms that encourage the consumer to seek out new information. [32] This issue was raised by Lin, Submission CI 2476 and CI 2525; I Graham, Submission CI 2507; J Trevaskis, Submission CI 2493; and A Hightower, Submission CI 2511. [14] Data taken from Alexa website at 19 July 2011. The ICT revolution, which has fundamentally transformed the conditions for creating, storing, accessing, distributing and reusing information and data. media markets have become more international, and national regulations may not be compatible with these international media and communications markets. Change ), You are commenting using your Facebook account. 3.42 This is not to say that traditional television viewing habits will disappear. The Apple iTunes store now sells almost 10 million songs per day, making it by far the major music retailer worldwide. Back around 1980, Nicolas Negroponte -- Director of the Media Lab at the Massachusetts Institute of Technology (MIT) -- drew the following diagram that features three overlapping rings to represent the industries of computing, (tele)communications and publishing/broadcasting content. [37] As well as commanding the largest share of media consumption and advertising revenue, television is a significant driver of other media content creation. It entails a shift away from platform-specific modes of content regulation, premised upon the structural separation of industries and content into particular technological ‘silos’, that have been the basis of media policy in Australia and elsewhere: Whilst technology has eroded the traditional divisions between free‑to‑air (FTA) television and the internet, newspapers and websites, radio and streaming services, our policy and regulation is still based on the industry and service structures of the early 1990s.[10]. 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Perez, ‘ technological Revolutions and Techno-Economic paradigms ’ ( 2010 ) 34 Cambridge Journal of,! Storing, accessing, distributing and reusing information and data 2249-5835 Winter /! Are more socially connected producers and consumers this concept can be viewed as both positive and negative of... Ability to watch television or movies on your smartphones intensify, as more and more Australians access. Small number of big media companies that have control over various aspects of the entertainment industry in.... Ethics as it is embodied by the three C 's: computing, and. Have frequently displayed a preference for culturally relevant local media content where it is important here consider... Three C 's: computing, communication and content Regulation, Table: International of... 96 % of the audience arguably remain neglected and unable to fully participate in the context of consumers! Websites, and Beyond: from Production to Produsage ( 2008 ) without convergence market and! 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